SaaS marketers know the pressure: launch fast, scale globally, and personalize content for every stage of the funnel—all on tight timelines and budgets. In this race, one creative element is often overlooked: music.
But here’s the thing—music makes everything more engaging. From product videos and webinars to paid ads and onboarding demos, the right soundtrack boosts attention, emotion, and conversion. The challenge? Licensing, cost, and scalability.
Enter API-based AI music tools.
If you're a SaaS marketing team looking to automate high-quality, royalty-free music at scale, this guide covers the best AI music APIs, how they work, and which ones are worth integrating into your content stack.
Why SaaS Marketers Need API-Based AI Music
Unlike static music libraries or drag-and-drop editors, API-first music platforms give you the power to:
Generate custom music on-demand
Integrate music generation into creative workflows
Serve dynamic audio across multiple campaigns or platforms
Ensure commercial use compliance without legal risk
For marketing teams using automation tools like Zapier, HubSpot, or Bynder, an AI music API means no more last-minute stock music downloads or copyright headaches.
What Makes a Great AI Music API?
Before we dive into the tools, here’s what SaaS teams should look for:
| Feature | Why It Matters |
|---|---|
| Commercial licensing | Required for YouTube, Meta, or client-facing content |
| Mood/genre customization | Ensures music fits brand tone |
| Fast rendering speeds | Needed for time-sensitive ad cycles |
| License metadata API | For compliance and audit tracking |
| Team-level dashboards | Manage usage across departments |
| Scalable pricing | Supports growing content needs without overages |
1. Mubert API – Best for Programmatic Video Campaigns
Mubert is one of the most robust platforms offering royalty-free AI music generation at scale. Their B2B API lets SaaS teams render original music tracks based on mood, genre, duration, and intended use.
Why It Works for SaaS:
Easily embed audio into product walkthroughs, explainer videos, or paid social ads
Mubert API includes license data with each track (great for legal teams)
Seamless integration with platforms like Zapier, Adobe Express, or your CMS
??Pro Tip: If you’re using tools like Creatopy or Lumen5 for video content, Mubert can plug into your automation pipeline.
Pricing: Custom commercial plans based on track volume
Website: https://mubert.com/business
2. Soundraw API (Beta) – Best for Editable Music Segments
Soundraw is an AI music platform that lets users customize music structures (intro, build, chorus, outro). While primarily known for its UI tool, it also offers early-access API support for businesses.
Why It Works for SaaS:
Great for demos, promo videos, and webinars where the music needs to match video transitions
Lets your dev team auto-generate editable compositions via API
All tracks are royalty-free under the Soundraw commercial plan
Downside: API is not fully public—requires partnership or beta invitation.
Pricing: Business plan by request
Website: https://soundraw.io
3. AIVA API – Best for Cinematic Product Launches
AIVA specializes in emotionally rich, classical and cinematic AI music, making it a great fit for SaaS product launches, brand films, or keynote videos.
Why It Works for SaaS:
Create dramatic, custom-composed pieces via API
Perfect for long-form content or executive-level storytelling
Supports JSON-based API calls for automation
Note: While not ideal for short ad variants, AIVA excels in flagship creative like quarterly brand videos or investor showcases.
Pricing: API available on Creator or Business plan
Website: https://www.aiva.ai
4. Amper Music (Shutterstock API) – Best for Content Networks or SaaS Media Arms
Amper (now under Shutterstock) offers a legacy API that still powers royalty-free AI music for media and enterprise clients. It's ideal for SaaS companies that have internal content studios or run learning platforms.
Why It Works for SaaS:
Access a rich library of algorithmically composed music
Customize length, style, intensity per use case
Use across training portals, landing pages, and white-label microsites
Best for: Enterprise SaaS companies producing mass video content internally or for clients.
Pricing: Enterprise-only licensing via Shutterstock
Website: https://www.shutterstock.com/music
5. LALAL.AI API – Bonus Tool for Audio Stems and Voice/Music Separation
While not a generator, LALAL.AI offers a powerful AI audio API for separating vocal/instrumental stems. This can be useful for rebranding existing audio, localizing content, or remixing campaigns.
Use Cases for SaaS:
Extract vocals from older branded songs
Replace instrumentals while keeping the same voiceover
Clean background music from user-recorded content (e.g., testimonials)
Pricing: Pay-per-use API
Website: https://www.lalal.ai/api
Choosing the Right AI Music API for Your SaaS Marketing Stack
| Tool | Best For | Key Strength |
|---|---|---|
| Mubert | Ads & explainers | Scalable, fast, reliable |
| Soundraw | Editable brand videos | Section-level control |
| AIVA | Cinematic storytelling | Emotional depth |
| Amper/Shutterstock | High-volume content | Enterprise ready |
| LALAL.AI | Audio post-production | Stem separation |
Tips for Successful Integration
?? Secure commercial licensing with proper usage tracking
?? Map moods to personas: energetic for SMBs, ambient for enterprise
?? A/B test background tracks in paid social
?? Store metadata (genre, duration, license ID) in your CMS or DAM
?? Automate via tools like Make.com, Zapier, or your in-house builder
Final Thoughts: AI Music APIs = Scalable Creative Freedom
Your SaaS team already automates email, analytics, landing pages—why not automate music?
With the right AI music API, you can:
Save time on production
Maintain legal compliance
Enhance brand consistency
Scale creative for global audiences
Make every asset—from demos to webinars—feel more professional
In a world where sound matters as much as visuals, AI-generated music at scale is no longer a luxury—it’s a marketing advantage.
Learn more about AI MUSIC
